Shania Twain for Uber's “Can't Do That When You're Driving” ad campaign
An advertisement campaign featuring Shania Twain for Uber's "Can't Do That When You're Driving" campaign was confirmed in 2025.
Here is what is known about the collaboration:
The creative team: Australian composer Tom Cardy created the music for the advertisement. Cardy has a history of viral musical content on social media and has also composed for the popular animated series Helluva Boss, among other projects.
Twain's involvement: Cardy announced that he had taken "creative control composing mixing and recording with Shania Twain for Uber's “Can't Do That When You're Driving” ad campaign". This indicates Twain's musical participation in the project.
Campaign details: The campaign centers on the concept "Can't Do That When You're Driving," likely contrasting activities one can do as a passenger with the responsibilities of driving. Further details about the campaign's visuals or specific release date are not widely available through current search results.
Singing megastar Shania Twain has debuted a new Australian only TV ad but it’s brought back memories of a very Aussie, gross out, experience.
By Benedict Brook | news.com.au | October 27, 2025
Music legend Shania Twain has revealed the horror Australian experience she endured – yet bizarrely she had no idea it had even happened until the next day.
The Man I Feel Like a Woman star has also spoken of the Aussie TikTok star she’d love to collab with. And of the controversy she initially caused in country music scene she later went onto dominate, adding she still doesn’t “know why it was a problem”.
Get used to see wall to wall Twain from today due to her being the star of a new ad for Uber that will only be aired here and in New Zealand.
She’s the latest American star to work with Uber in their Aussie ads.
All of the previous ads have aimed to make potential customers chortle – from Michelle Williams not being recognised in Sydney despite being one third of a pop super group, Seinfeld’s Jason Alexander being pursued by canned laughter or Cher being burned at the stake as a witch.
Twain isn’t fazed by this lineage: “Ours is going to be the funniest ad,” she confidently told news.com.au from Toronto in her home country of Canada.
“It’s pee your pants funny”.
A lot of that’s due, she said, to working with Sydney comedian and music icon Tom Cardy on the ad.
Cardy has gone gangbusters on TikTok and YouTube with his witty ditties on everyday oddities.
“It was so much fun. Tom is really, really brilliant. And he’s nice, he’s easy to be around, and that just makes everything flow effortlessly.
“It was like hanging with a friend, in the back seat of an Uber.”
The ad sees Cardy in the back of an Uber singing about the things you can only do if you’re not driving, when Twain magically appears to join his musical performance.
Indeed, she and Cardy helped write the tune from the ad which features multiple references to Twain’s hits.
What about a future collaboration with the viral Aussie?
“I think we sound really good together and I could imagine writing something (together) that isn’t even Shania. Like, just get in a room and write some funny stuff,” Twain said.
The superstar admitted she was “totally a car singer”.
Like Australia, Twain’s home of Canada is a huge nation with major cities hours apart a long car trips between.
“I’ve been a car singer ever since I was a small child, always hogging the radio.
“I was the annoying one singing along. But what are you gonna do if you’re on a five, six or seven hour car ride?
‘Still don’t know the problem’
With over 100 million records sold, Twain is one of the best-selling artists in history and the best-selling female country musician ever. Her album Come on Over is the seventh highest selling album of all time. Not bad for a girl Timmins, a small city in rural Canada, a thousand miles from Nashville.
Nonetheless, she initially shocked the country world. Twain was accused of blurring the boundaries of what was the country genre and selling sex appeal as much as music – frowned up on by some in country’s conservative circles.
County Music Television even banned one of her music videos unable to subject its audience to Twain’s midriff.
It all seems a long time ago now. But there are shades of her treatment with Beyoncé’s who was also frowned up on by some in the country scene.
“I still don’t know why it was a problem,” she told news.com.au.
“I’m from a part of the world where we get we have very short summers. I did not spend a lot of my youth wearing a bathing suit.
“I was always quite shy about exposing my skin – it’s not something I ever felt comfortable with.
“Then you go to Nashville, it’s hot there. You’re going to be in a bikini, you go to the lake.
“So when I did the midriff look, I’m thinking, how can anyone not? How could anyone have a problem with that? It’s just a belly button, and I’ve been dying to be in a bathing suit for years”.
“’Yeah, I’m definitely going for it, I’m going for the midriff,’” she remembers thinking.
'Silently screaming’: Horror Aussie introduction
It’s been a while since Twain toured Australia. Perhaps you can’t blame her after an experience that left a family member “silently screaming”.
“I was on tour in Australia, my sister was with me and we’re sharing a bed and I go to sleep first because I’ve a show the next day.
“Before my sister turns the lamp off she lays down and, on the ceiling, is a giant c0ckroach, a ****roach the size of nothing she’s ever seen before in her life.
“In northern Ontario we don’t have c0ckroaches that big.
“So she silently screams and is running around the room in panic because she doesn’t know what to do,” said Twain.
“She doesn’t want to wake me up, but it’s bad. It falls on the bed. She’s panicking. Doesn’t want it to go near me, but she can’t wake me up”.
Her sister rang to the room next door and demanded the inhabitant get rid of the creep crawly quickly.
“The two of them catch the ****roach and all this goes on with the lights on, and I never knew a thing till the next day.
“I would have not slept that night if I knew about, because, you know the story, when there’s one, there’s more”.
Twain insisted, however, that was “the only bad experience I’ve ever had in Australia”.
“I really loved my time there: I was out riding a horse in the countryside outside of Melbourne and we were really enjoying nature and that was my favourite part.”
Twain songs are bangers, there’s no doubt: You’re Still the One, That Don’t Impress Me Much. Floor fillers all. But does she ever thinks she’s unleased a beast with their popularity? Does she get sick of belting them out on stage?
“I really just embrace it. There’s no audience repeated twice.
“And I’m looking at these people all night. I’m just enjoying their expressions and their stories; I’m trying to understand them and get to know them just by looking at them.
‘It Was Crazy’: Comedian Tom Cardy Teams with Shania Twain for New Uber Campaign
By Lauren McNamara | Variety - Australia | October 27, 2025
When Australian comedian-musician Tom Cardy received a call from Uber to appear in their latest advertisement, the last person he expected to appear alongside was Canadian country-pop icon Shania Twain.
“It was crazy,” Cardy told Variety AU/NZ. “Uber got onto me and said, ‘Do you want to work with us?’ I said, ‘Okay, what have you got?’ Then they asked if I wanted to write a song, and the answer to that is almost always yes.”
He started making demos without knowing who his collaborator would be. “They kept saying, ‘We have someone cool we want you to work with,’ but wouldn’t tell me who,” he recalled. “Then they said I might have to fly to Canada, so I was like, okay, it’s either Justin Bieber or Shania Twain. And I knew which one I wanted it to be.”
Sure enough, his hunch was right. The first time he met the iconic Shania Twain was over a video call, and he quickly found himself producing her vocals. “I was literally saying, ‘Sing a bit more like this,’ and she was just incredible. She gets everything in one take.”
Eventually, he made it to Canada where the two filmed the ad, which features not one, but two Tom Cardys. “There was someone else on her other side pretending to be me,” he laughed. “It was like being on a road trip for eight hours with Shania Twain. You’re constantly like, ‘Oh, sorry, can you scoot up a bit?’”
Despite the surreal experience, the creative chemistry Cardy had with Twain was instant. The song he wrote was not wildly changed from his original demo, and Twain’s input slotted right in, with the star having created the harmonies you can hear in the ad.
“It’s incredible to work with someone that adds so much to something,” Cardy reflected.
Known for his slightly absurd and humorous songs and videos, Cardy said Uber gave him full creative freedom. “They knew what they were getting with me,” he said. “They weren’t going to ask me to change it from what I can do really well. And that’s what makes a good collaboration, when you get someone to work with you and you just facilitate them doing what they do best.”
It’s Cardy’s first-ever ad campaign, a milestone he said feels both ridiculous and fitting.
“I think my fans will love it,” he grinned. “They’ve just seen me in my room making silly videos, and now suddenly I’m dancing in a car with Shania Twain. It’s just fun, weird sh*t for them to enjoy.”
As for whether we might see a full-length version of the 60-second song, Cardy’s keen: “I’d love to,” he said. “Let’s get this ad into the [triple j] Hottest 100, then maybe we can convince Uber to make part two.”
Entertainment Editor Angela Bishop spoke to Shania Twain on the set of a new Uber advertisement featuring the ‘Queen of Country Pop’. Twain has teamed up with Aussie comedian and TikTok star Tom Cardy for the ad campaign, which celebrates the freedom and joy of being an Uber passenger.
“I’m good with a chainsaw” – Will and Woody chat Brad Pitt, Harry Styles and lumberjacking with Shania Twain
RadioInfo Australia | October 27, 2025
If you haven’t yet heard it, Shania Twain is the voice of a new and very catchy Uber Australia campaign. In a radio exclusive with The KIIS Network’s Will & Woody, Shania revealed the secret details about her ‘beef’ with Brad Pitt, overcoming stage fright with Harry Styles and that she can wield an axe, and that’s not a guitar euphemism!
How Shania Twain Drove Country Music’s Pop Revolution In A “Man’s World”
"I was already adapted and well-adjusted to navigating that”
By Maddison Hockey | Marie Claire - Australia | October 27, 2025
When Shania Twain first strutted onto the country music scene in the mid-’90s, Nashville didn’t quite know what to do with her. Too pop for country and too country for pop, it was Shania’s unique sound, high octane fashion and air of confidence that saw her re-write the music rulebook.
Nearly three decades later, the industry has finally caught up, and Shania remains a north star for artists daring to stretch genre boundaries.
Inspired by artists who were “innovative” and “unique”, Shania tells marie claire Australia, she “was deliberately looking to be myself.”
That authenticity saw the singer skyrocket up the charts. Her 1997 album Come On Over became the best-selling studio album by a female artist. With hits like Man! I Feel Like a Woman! and That Don’t Impress Me Much, she turned empowerment into an anthem.
From Kelsea Ballerini to Taylor Swift, country’s modern wave owes more than a little to Twain’s blueprint: sparkling production, smart songwriting, and a refusal to be boxed in.
“It’s always a great feeling to know that your work is more meaningful than what it means to you yourself,” Twain tells us. “When other people get something from it, then that’s where the reward really is.”
She’s humble about her influence, even when it’s clear she paved the way for those who followed.
“I see it as a great compliment,” she says. “For other artists to feel inspired and to say, ‘Wow, if she can do it, I can do it — and maybe I can even do it better.’”
Beyond the sound, Shania redefined what a country star could look like. Her leopard-print catsuit from the That Don’t Impress Me Much video remains one of pop culture’s most recognisable outfits. Her fearless style choices opened doors for artists to embrace fashion as part of their storytelling.
That confidence was forged early. “I started my career so young, you know, eight years old. I was already singing in local clubs, bars,” Twain recalls.
“So I grew up in a man’s world. I was already prepared. By the time I hit Nashville, I was already adapted and well-adjusted to navigating that.”
Now, in 2025, the Queen of Country Pop is still finding ways to surprise. Teaming up with Australian comedian-musician Tom Cardy for Uber’s playful new campaign, she shows that her sense of humour and self-awareness are as sharp as ever.
“We had a great time in the backseat of that car,” she laughs. “He’s really brilliant and he’s friendly, which is one of the things I do love about Australians.”
In the ad, Tom and Shania rattle off all the weird and wonderful activities one can do when they’re not behind the wheel: “Learning spreken ze dutch,” Tom says before Shania quips, “That don’t impress me… At all.”
It’s classic Shania – blending nostalgia with modernity, country roots with a wink at pop culture and reminder that country-pop icon is always in the driver’s seat, even when she’s in the back.