According to my DirecTV on-screen program guide, Shania will be a guest on "TODAY with Jenna & Sheinelle" on Friday, May 1 in New York City obviously to make an announcement regarding new music. It only says "singer-songwriter Shania Twain", nothing about performing. "TODAY with Jenna & Sheinelle" airs at 10:00-11:00am ET on NBC.
She might talk about music but I'm not sure an official announcement will come Friday. Maybe talk about the ACM awards and where she's at with new music. I also don't think she will perform a new song at an awards show. If it was like the last two albums maybe some TV interviews and some promotion. Wouldn't it be great if Shania released a new duet with Harry Styles? I know a dream however it's a good dream to have
I wonder when the lead single will be released? In the past she has announced singles at least a few days in advance. "Waking Up Dreaming" was announced 9/19/22 for 9/23/22 release. QOM album was announced 10/28/22 for 2/3/23 release.
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She’s working with T Bone Burnett so the new music will probably sound more bluegrass/folkish than Queen of Me (I hope so…).
A duet with a current artist (Harry Styles? Taylor Swift?) would be a good promotional move and the only way to get a hit on the Billboard Hot 100…Madonna is releasing the lead single from the upcoming album with Sabrina Carpenter..clearly a strategy to target top streaming and sales chart.
I think she'll be quite vague; maybe she'll sing her new song and say it's coming out soon. But she'll probably announce the date on her social media and leave it to others to guess. I see it coming out in mid-May, just before the ACM Awards, or mid-June, just before the concerts with Harry Styles (which she'll have performed live beforehand at the ACMs). In 2017, she sang "Life's About to Get Good" in April, followed by a June release and a music video in July. She seems to have completely forgotten about TikTok too.